ADTELLIGENCE GmbH
Neelam Banwari is a seasoned Senior Data Analyst and Software Engineer at ADTELLIGENCE GmbH since January 2015, specializing in eCommerce optimization and customer intelligence solutions through machine learning to enhance advertising effectiveness and revenue. With a strong background in providing business intelligence analytics and performance reports across various industries, Neelam also collaborates with client managers for product enhancements aimed at improving conversion rates. Prior experience includes a role as a Business Analyst at WNS Global Services, where responsibilities involved leading the development of a brand health tracker and analyzing consumer behavior in the food and beverage sector. Earlier, Neelam completed a rotational Management Trainee program at Xchanging Technologies and served as a Software Engineer at Larsen & Toubro Infotech, leading a team to develop a performance tracking portal. Educational qualifications include an M.B.A. in Marketing from ICFAI Business School and a B.E. in Electronics and Communication Engineering from Mody Institute of Technology and Science.
ADTELLIGENCE GmbH
Adtelligence provides personalization and customer intelligence solutions for online businesses. By using next generation machine learning solutions Adtelligence enables eshops to increase conversion rates by using all available data from customers, shop or devices in real time. Our technology uses ultra fast in-memory machine learning algorithmsto increase conversions – resulting increased revenues & customer happiness.The Adtelligence Convert+ Personalization Cloud Solution provides real-time personalization, multivariate testing, page segmentation, behavioral targeting and fully automated optimization using Big Data and genetic mutation machine learning algorithms to generate a unique customer experience for every user.The customer intelligence solutions enables the marketer to get new insights about their clients and steer their marketing in real time.Adtelligence is a venture funded German Software/SaaS company founded by former SAP employees in 2009 with a strong European presence, currently expanding worldwide