Kim Griesel

Kim Griesel is an accomplished professional with extensive experience in yield management and digital analytics. Currently serving as Senior Director of Yield Management at AdTheorent since July 2016, Kim has progressively held various roles there, including Director of Yield Management, Senior Yield Manager, Yield Manager, and Yield Analyst. Prior experience includes a Digital Analytics Internship at CBS Local Digital Media and a Research Internship at the Advertising Research Foundation. Earlier career roles include Production Coordinator at Colors in Optics LTD. and Product Development Associate at Fantas Eyes Inc. Kim holds a Master’s Degree in Quantitative Methods and Modeling from Baruch College and a Bachelor of Arts in International Studies, Political Science, and Asian Languages and Literatures from Loyola University Chicago. Further education includes studies at the University of International Business and Economics.