AdTheorent
Pleshette Strong is a skilled professional in yield management and project coordination, currently serving as a Senior Yield Manager at AdTheorent since April 2021. Previously, Pleshette owned just a message, a greeting card mailing service, and held roles including Technical Project Manager at the University of Chicago and Business Analyst at Spencer Stuart. Early career experiences include a Coordinator position at Bernstein Private Wealth Management and a Graduate Assistant role at Northwestern University, focusing on campus inclusion and student support. Pleshette also completed a Summer Analyst position in Goldman Sachs Human Capital Management. Academic credentials include a Master of Science in Business Management Studies from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Performance Studies from Northwestern University.
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AdTheorent
AdTheorent uses machine learning to collect, organize, and analyze data to inform decisions for impactful advertising campaigns.