AEG Europe
Steve Sayer has an extensive work experience in the sports and entertainment industry. Steve has held various roles at AEG Europe, starting as the Commercial Services Director at The O2 in March 2014. Steve then progressed to become the Commercial Director at The O2 in December 2015, where they were responsible for leading several commercial endeavors, including corporate hire, new business development, event day revenue streams, and overseeing catering and retail partners. In November 2018, they advanced to the role of Vice President and General Manager, and later became the Senior Vice President and GM of The O2 in December 2023. Prior to their time at AEG Europe, Steve worked at Manchester City Football Club, where they held positions such as Head of Sponsorship and Partnerships, Chief Commercial Officer, and Operations Director.
Steve Sayer attended King Edward VII School in King's Lynn from 1986 to 1993. Steve then pursued a Bachelor of Applied Science (BASc) in Geography at The University of Manchester from 1993 to 1996.
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AEG Europe
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We create the biggest and best live events in the world. From Beyoncé to Prince and The BRITs, we host the world’s biggest live events. And we create them too. What's more, AEG has a stake in several sports teams, festivals, stage shows, exhibits and broadcasts. That means we have the chance to give a complete and unique entertainment experience to over 100 million fans across more than 220,000 events each and every year. And you could be part of it… Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. In Europe, AEG owns and operates landmark sports and music facilities and entertainment districts across the continent including The O2, indigo at The O2 and Eventim Apollo in London; The Halls Wolverhampton in the Midlands; Barclays Arena in Hamburg; Mercedes Benz Arena; Verti Music Hall and Mercedes Platz in Berlin; and Accor Arena in Paris. AEG’s touring division, AEG Presents is a global leader in concert promotion and venue management, running European music festivals; American Express presents BST Hyde Park; All Points East in London and Rock en Seine in Paris.