AETHER Apparel
Amanda T. currently serves as the Social Media Manager at AETHER Apparel, a position held since November 2023. Prior to this role, Amanda held various positions in community management and social media, including Senior Community Manager at Nike and Community Manager at INNOCEAN USA, working with Hyundai USA. Experience also includes Social Media Community Manager at OMD USA for Mitsubishi Motors North America, and roles as a Copywriter and Content Strategist at Hylink Digital Solutions, collaborating with clients such as Brand USA and Hawaiian Airlines. Earlier career stages involved internships and leadership roles at UCLA, where Amanda earned a Bachelor of Arts in Applied Linguistics. Amanda also holds an Associate of Arts for Transfer in Communication from Fullerton College.
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AETHER Apparel
AETHER (pronounced “ē-ther”) was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue. Other retail locations include San Francisco, Aspen, and Jackson Hole.