AETHER Apparel
Paolo Martinoglio is currently serving as the Marketing Director at AETHER Apparel, overseeing all marketing strategies and functions. Additionally, Paolo is the Founder of Silicon Beach Digital Agency, aiming to drive online growth for DTC Brands. Paolo is also an Advisor at KPI6, providing consumer intelligence insights, and Burrata House, a fast-casual restaurant concept. With experience as a Professional Athlete and Co-Author of a book on freestyle skiing, Paolo brings a diverse skillset to the marketing and business realm.
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AETHER Apparel
AETHER (pronounced “ē-ther”) was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue. Other retail locations include San Francisco, Aspen, and Jackson Hole.