AFA Dispensing
Yiwen Zhang is an accomplished business leader with extensive experience in commercial project management and strategic implementation. Currently serving as Vice GM of online business at AFA Dispensing since January 2019, Yiwen also works as a Senior Executive Partner for an independent consultancy. With a long-standing role as Commercial Project Director at Carlsberg Group, Yiwen has led significant projects following the company's acquisition. Previous positions include Senior Strategy Implementation Manager at China Commercial Center, where Yiwen contributed to strategic planning, and China Marketing & Sales Director at Shanghai Riowine Co. Ltd, focusing on national sales and marketing management. Yiwen's career began at China Resources Snow Brewery Co, where a Deputy GM role encompassed general management responsibilities across multiple functions. Academically, Yiwen holds a Bachelor of Arts degree in English Language and Literature from Xinjiang University and completed further studies at the China Europe International Business School.
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AFA Dispensing
Afa Dispensing (Afa) is a world leader in technologically advanced liquid dispensing systems. In a market where most dispensing pumps are fast becoming commodities, branded products are facing increased competition from private labels. Afa provides the solution by applying its proprietary technologies as a technical platform for developing new ways to dispense all types of liquids, beverages, soft food products and other fluids. Afa offers customers a one-stop solution through world-class research and development, mass production capabilities in Europe and China coupled with logistic support and extensive customer service provided before, during and after the customer’s first engagement with Afa. Afa's wide range of product solutions include trigger sprayers like the OpUs & the OpAd based on the proprietary OnePak technology platform and Flair packaging technology.