Sourav Kumar Saraf

Sourav Kumar Saraf is an experienced Data Scientist at Affine since December 2020. In this role, Sourav manages and transforms large datasets for Activision - Blizzard, utilizing ETL processes and integrating various marketing analytics and mobile attribution data to ensure accurate analysis across global regions. Further responsibilities include conducting quality assurance on campaign performance data and connecting in-game KPIs with campaign results for valuable insights. Previously, as a Senior Associate for GAP Inc., Sourav focused on review summarization using a RAG pipeline to extract and analyze review sentiments. As an Associate for AbInbev, optimization of fleet resource spend was undertaken through machine learning and predictive analytics to minimize revenue losses and costs. Sourav also completed a summer internship at National Aluminium Company Limited - NALCO and holds a Bachelor of Technology degree in Mining and Mineral Engineering from the National Institute of Technology Rourkela.