Affinity Solutions
Kalyan Lanka is a seasoned executive in product management and strategy with extensive experience across various well-established companies. Currently serving as Chief Product Officer at Affinity Solutions since September 2023, Kalyan previously held the role of Vice President of Product Management at Ampersand, where significant contributions included launching The AND Platform and transforming the Linear TV business model. Prior roles include Chief Strategy Officer at Simmons Research, where Kalyan led product innovation following a private equity acquisition, and Head of Product Innovation & Strategy at Experian Marketing Services. Kalyan's impactful tenure at Lotame saw a transformation from an ad network to a profitable Enterprise Data Management Platform, along with global expansion achievements at comScore. Kalyan's educational background includes a Master of Engineering Management from Duke University and a BTech in Civil Engineering from the Indian Institute of Technology, Madras.
Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.