Affinity Solutions
Ken Barbieri is an accomplished business development executive with extensive experience in driving growth in the digital marketing and technology sectors. Currently serving as SVP of Business Development at Affinity Solutions since February 2023, Barbieri leverages consumer purchase data to deliver insights and media measurement. Previously, Barbieri held leadership roles at Code3 as EVP of Growth and at SocialCode as Head of Business Development, focusing on performance marketing and digital advertising solutions for top consumer brands. Earlier experience includes strategic partnership development at NeuStar, Lucidmedia Networks, Washingtonpost.Newsweek Interactive, and Gemstar-TV Guide International, with a foundation in strategic change management gained at PricewaterhouseCoopers. Barbieri holds an MBA in Marketing from the University of Arizona and a BS in Electrical Engineering from the University of Virginia.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.