Affinity Solutions
Ken Greenberg is an experienced professional in data partnerships and business development, currently serving as Senior Director of Data Partnerships & Business Development at Affinity Solutions. Previously, Ken held several key positions at Kantar, including VP of Global Data Partnerships and Head of Business Development for Panel Partnerships. Ken also served as Head of Product Management at Kantar Millward Brown and as VP of Business Development & Marketing at Guidester, Inc. Ken holds an MBA in Marketing from Columbia Business School and graduated from Tappan Zee High School.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.