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Shelly Balmas

Regulation Affairs Specialist at Afimilk Ltd

Shelly Balmas (Bitton) is a seasoned regulatory affairs specialist currently working at Afimilk Ltd since November 2022, providing regulatory frameworks for various company activities including product development and international trade. Prior experience includes serving as a lead auditor at the Institute of Quality and Control, focusing on ISO9001:2015 and food safety standards, and holding several roles at Sher Consulting, where responsibilities ranged from professional manager in regulatory affairs to head of regulatory affairs, offering consulting across Israel, the EU, the USA, Canada, and Australia. Shelly began a career in the food industry as a process engineer at Tnuva Jerusalem, overseeing production lines and leading quality control initiatives. Academically, Shelly holds a BSc in biotechnology and food engineering, an MBA focused on high-tech companies, and a diploma in language editing and translation from the University of Haifa.

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Tamra, Israel

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Afimilk Ltd

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Founded in 1977, afimilk Ltd. (S.A.E. Afikim) has become a global leader in developing, manufacturing and marketing advanced computerized systems for the modern dairy farm, and for herd management. The company , since its inception, has been a leader through innovation: afimilk introduced the world’s first electronic milk meter more than 30 years ago, the first pedometer to monitor cows, the first dairy farm management software and the first online milk analyzer (AfiLab). These tools have enabled farm managers to improve performance and maximize efficiency, ultimately increasing profits. afimilk systems and products are in use worldwide. The company is active in more than 50 countries: thousands of farms, hundreds of thousands of milk meters, millions of pedometers. Solutions afimilk leading product line, is an automated modular system for intensive dairy farm management. The fully integrated software program, AfiFarm, collects information about each animal, builds a database and generates reports. This gives the farmer real-time information about herd health, milk quality and other critical factors, and enables well-informed decision-making.