Gláucia Xavier

Gláucia Xavier is an experienced digital marketing professional currently serving as the Digital Channels Manager at Afya since April 2022. In this role, Gláucia leads a multidisciplinary team focused on student acquisition for undergraduate programs, overseeing the complete digital channel strategy with expertise in performance marketing and data-driven decision-making. Prior to this, Gláucia held various roles at Afya, including Digital Channels Coordinator and Online Media & Business Intelligence Coordinator, and worked as a Digital Marketing Coordinator at Grupo Orthopride. Gláucia's career spans several prominent organizations, including YDUQS, Ibmec, Universidade Veiga de Almeida, and Kleintech, showcasing a strong background in online media strategy, campaign management, and digital performance analytics. Gláucia holds an MBA in Strategic Marketing from Ibmec and additional qualifications in Digital Communication and Journalism.