Agentio
Rory Paterson serves as the Global Vice President of Media & Sponsorships at Expedia Group, leading the Media team across the Americas, APAC, and EMEA since December 2015. Previously held roles include Snr. Director of Media, establishing the Expedia Group Media team, and Global Head of Programmatic & MarTech, where Rory developed a global in-house programmatic team. Additionally, Rory is a Non Executive Board Member at The Freethinking Group and an advisor at Agentio, with prior advisory experience at Regital. Prior consultancy work includes founding Ampelm Ltd, and Rory also contributed to digital media development at MediaCom Edinburgh and managed creative projects at The Union. Rory’s career began with SEO/SEM strategy development at BigMouthMedia. Educational qualifications include degrees from Hochschule für Technik und Wirtschaft Berlin and Glasgow Caledonian University.
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Agentio
Agentio is the first ad platform for creator content - we aim to transform the future of advertising. We believe that it should be as easy for brands to buy the most performant and efficient ad unit - starting with YouTube creator integrations - as buying Meta and Google ads. Before Agentio, this wasn’t possible. We have just closed our $12M Series A, led by Benchmark (Nov 2024), with follow-on investments from our Seed round co-leads, Craft and AlleyCorp. We have raised $16.25M to date. We're ushering in the future of brand and creator partnerships by enabling authenticity and trust to be purchased at scale. We aim to shift a meaningful portion of the $600B digital ad spend market to creators - to enable them to create, build, and live off their work. This isn’t possible without an ad platform that gives advertisers end-to-end automation, which reduces weeks-long processes to seconds. We believe that Agentio can be The Trade Desk of the future, and so much more. We’re looking for the world’s best talent to help us achieve our incredible ambitions, be instrumental in creating a strong culture, and earn ownership in a generational company.