Liron Cohen-yanay

Liron Cohen Yanay serves as the Chief Executive Officer and Chief Business Officer at AgriPass, which focuses on sustainable, robotic, AI-driven weeding solutions for agriculture. As a Co-Founder and Mentor at IronBiz, Liron is dedicated to supporting startups in their business strategies and growth, having accelerated over 110 startups since 2023. With expertise in crafting growth strategies, Liron also works at Providia as a Business Leader and Growth Advisor, specializing in AI and Gen AI. Previous experience includes advisory roles in digital health, as EVP of International Sales at GreenRoad, and leadership positions at Better Place and HOT, enhancing marketing strategies and product solutions. Liron's educational background includes a BA in Economics from Ben-Gurion University of the Negev and an MBA in Business - Marketing and Advertising from Ono Academic College.