Bassel Oueini

Bassel Oueini is a seasoned professional with extensive experience in commercial leadership and sales management within the food industry. Currently serving as Vice President of Commercial Snacking at Agthia Group PJSC, Oueini also held the role of Commercial Director at Al Foah, a global leader in the dates sector. Prior positions include Head of Global Sales and Trade Marketing at Gulf Food Industries: California Garden, and various management roles at BRF, where responsibilities spanned business development, performance management, and sales capability enhancement. Oueini’s career also includes significant tenure at Mondelēz International, with a focus on driving growth in the snacks category and managing trade marketing initiatives across the GCC. Oueini's extensive background is supported by a Bachelor of Science degree in Environmental Science from the American University of Beirut.