Agthia
Bassem Abdul Ghani is an experienced marketing executive currently serving as Vice President of Marketing Snacks at Agthia Group PJSC, where responsibilities include leading marketing and branding strategies for the snacking unit across various regions. Prior to this role, Bassem held significant positions at Mondelēz International from 2008 to 2024, managing extensive marketing teams and driving growth for flagship brands across the Middle East, North Africa, and Pakistan. Bassem has a proven track record in brand management and innovation, with notable achievements in the chocolate and snacks categories. With earlier experience at organizations like Unilever, Juhayna Dairy, and PricewaterhouseCoopers, Bassem has honed skills in brand management and strategic marketing since earning a Bachelor of Arts in Business Administration from The American University in Cairo.
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Agthia
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Agthia is a leading Abu Dhabi based food and beverage company. Established in the UAE in 2004, and listed on the Abu Dhabi Securities Exchange (ADX) since 2005, the Agthia Group consists of a world-class portfolio of integrated businesses and brands. Agthia provide high-quality, trusted, and essential food and beverage products for customers and consumers across the GCC, Turkey, and the wider Middle East.