Veronica Rodriguez

Veronica Rodriguez is a seasoned professional in Trade Marketing with extensive experience in coordinating marketing strategies across various companies. Currently serving as Coordinadora Trade Marketing at Agua Crystal since February 2024, Veronica previously held similar roles at Planeta Azul from 2019 to May 2024, where responsibilities included the creation and execution of planograms and staff training. Prior to that, Veronica worked at A.M. Frutas y Vegetales as Coordinador de desarrollo de proyectos, focusing on marketing actions and budget management. Veronica's career also includes significant roles at Ron Barceló, Beica, and Parmalat Dominicana, demonstrating expertise in promotional coordination, plan implementation, and supervision of marketing activities. Academically, Veronica holds a Master’s degree in Marketing Management from Universidad APEC and a Bachelor's degree in Marketing from Universidad Tecnológica de Santiago UTESA, along with a diploma in Trade Marketing from Universidad Domínico Americano.