Alfreda Yu

Associate Director, Head Of UX Research at AIA Group

Alfreda Yu is an accomplished professional in the fields of user experience and interaction design, currently serving as the Head of UX Research at AIA since April 2020. Prior experience includes leadership roles at Isobar, where responsibilities encompassed overseeing customer experience projects and managing a team of Experience Designers for the Hong Kong office. Alfreda has also worked as an independent consultant in interaction design and usability, and held positions at various companies including Earth.org, Philips Design, Hong Kong CSL Limited, Yahoo! Corp, ZEFER Corp, and Vivid. Educational credentials include a Master's degree in Human-Computer Interaction from Stanford University and a Double Honours Bachelor of Mathematics from the University of Waterloo.

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Hong Kong, Hong Kong

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AIA Group

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AIA Group is an investment holding company principally engaged in the provision of life insurance. The products and services mainly include life insurance, accident and health insurance and savings plans, as well as employee benefits, credit insurance and pension services to corporate clients. The Company operates through eight business segments: Hong Kong, Thailand, Singapore, Malaysia, China, Korea, Other Markets and Group Corporate Centre. Other Markets segment includes the operations in Australia, Indonesia, New Zealand, the Philippines, Sri Lanka, Taiwan, Vietnam and India.


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Headquarters

Hong Kong

Employees

10,000+

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