Elina Stiuka

Head Of Ecommerce Ux/ui at Air Baltic

Elina Stiuka is an accomplished professional with extensive experience in e-commerce and user experience design. Currently serving as the Head of Ecommerce UX/UI at airBaltic since April 2009, Elina focuses on enhancing the user experience on airBaltic.com through improvements in usability, accessibility, and transparency. Earlier roles at airBaltic included E-commerce Project Manager, Junior E-commerce Project Manager, E-Commerce Specialist, Website Editor, Internet Reservation System Administrator, Webpage Admin, Administrative Specialist, and Business Lounge Executive. Additionally, Elina co-founded URBAN BACKPACK in April 2020. Previously, Elina worked as Supervisor at Dix Neuf Brasserie from September 2007 to September 2008. Elina holds a Master's degree in Management Information Systems and a Bachelor's degree in E-business and Logistics Management Systems from Latvijas Universitate.

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Air Baltic

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Latvian airline Air Baltic Corporation AS (airBaltic) was founded in 1995. Its primary shareholder is the Latvian state, which holds 96.14% of the stock, while Lars Thuesen holds 3.86% through his fully-owned Aircraft Leasing 1 SIA. airBaltic is a hybrid airline taking the best practices both from traditional network airlines and low cost carriers. In 2008, airBaltic changed its operating model from a point-to-point carrier to a network airline making Riga a connecting hub. The top priorities of airBaltic are – safety, punctuality and service.