Honey Hong

Head Of Product & Innovation (group ICT - Airline Technology) at AirAsia

Honey Hong is an experienced product and innovation leader currently serving as the Head of Product & Innovation at AirAsia, managing a diverse team of 20 professionals in airline technology. With a strong focus on delivering innovative solutions, Honey has significantly contributed to key projects such as the Health Travel Pass. Previously held roles include Product Manager at GoQuo and SuperAnt, where responsibilities encompassed managing dynamic packaging products and overseeing development teams for AI and IoT projects. Honey began a career in mobile application development, contributing to various apps and leading teams in companies like IVIS Group and Fireworks Solutions Sdn. Bhd. Honey holds a Bachelor of Science degree in Multimedia Technology from University Malaysia Sabah Labuan International Campus. Additionally, Honey has shared expertise as a panel speaker at industry events, including the UiPath AI-Powered Automation Summit.

Location

Petaling Jaya, Malaysia

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AirAsia

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AirAsia is a leading low-cost airline that primarily operates in the Asia-Pacific region. They started out as Fly Asian Express in 2006 by serving rural areas of Sarawak and Sabah with turboprop aircrafts before rebranding to AirAsia in 2007. While they mainly operate out of the Kuala Lumpur airport, AirAsia services 26 destinations in Singapore, Bali, Sapporo, Tokyo, Osaka, Nagoya, Fukuoka, Seoul, Busan, and many others across Asia and the US. Their core fleet consists of the 39 Airbus A330. They are passionate about their business model having the lowest unit cost base of any long-haul airline in the world. In addition to their low-cost airline offering, other services include AirAsia Ride, Pocket, ikhlas, Money, Xpress, Health, Food, TravelMall, and many others that promise a quick and easy delivery at a low cost.