Airbnb
Rakel Krook Smith is an accomplished Executive Producer and Senior Producer with extensive experience in the digital production industry. Currently serving as an Executive Producer at Rakels Inc since November 2017, Rakel has worked with prominent clients including Airbnb, Google, and Facebook. Prior experience includes a tenure at B-Reel from October 2009 to October 2017, where Rakel managed high-profile projects for Google Daydream, Nike, and Reuters. Rakel’s career features roles ranging from Producer to Executive Producer, delivering creative solutions for a diverse array of clients such as American Express and IKEA. Educational credentials include training at Berghs School of Communication from 2008 to 2009.
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Airbnb
2125 followers
Founded in 2008, Airbnb started out as a simple idea. The two founders, Brian Chesky and Joe Gebbia were desperately trying to make rent in San Francisco. To raise money, they strategically rented out their air mattresses to attendees of a major conference in the area. This is where the name "Air Bed and Breakfast" is derived from, and would soon become the well-known industry disruptor "Airbnb". Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. The platform has grown to 4 million hosts who have opened their homes to 1 billion guests around the world with their most popular destinations being in Kissimeee FL, NYC, LA, Davenport, FL, San Diego, Atlanta, Austin Texas, and many more. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Through their technology, they facilitate the connection and renting process between the hosts and travelers, however, do not actually own any of the rented out spaces themselves. Although they are known mostly for their lodging services and unique housing options, they also provide online experiences or in-person meet ups and community relief services. These two offerings became especially prevalent during the COVID-19 pandemic as well as other natural disasters that occurred around the world where housing options quickly became scarce. Today, Airbnb's headquarters are in San Francisco where the simple idea started. They have additional offices in LA, NYC, Berlin, and Paris with plans to expand in Atlanta. They will continue to widen their global footprint to accommodate guests around the world.