Akkroo
Simon Roberts is an experienced professional in demand marketing with a focus on sales and marketing alignment. Currently serving as GTM EMEA at Pipeline360 and Integrate, Simon addresses challenges faced by marketing leaders, such as reaching prospects effectively and measuring channel returns. With prior roles in business development and account management at companies including Eventbrite, Ticketmaster UK, and See Tickets, Simon has demonstrated a strong ability to drive revenue and enhance customer experiences. Additionally, Simon holds a Master of Arts in Critical Theory & Politics from Nottingham University.
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Akkroo
Exhibiting at events plays a key role in the sales and marketing strategies of businesses all over the world. Yet for most, the way in which leads are collected and processed is reliant on manual, antiquated and disconnected methods such as business cards and badge scanning.The consequence? Inefficient, delayed and generic follow ups postevent, missed opportunities and ultimately a major struggle to measure and maximise a return on exhibiting.Akkroo solves this challenge for businesses all over the world.Launched in 2013, Akkroo bridges the gap between the physical nature of events and an organisation's Marketing Automation and CRM workflows. We provide a universal, customisable lead capture solution for use at every event, big or small, and seamlessly integrated back into existing systems. The result? A streamlined Event Qualified Lead capture process from the show-floor to an automated, personalised and timely follow up, enabling our customers to truly maximise the success of their exhibition strategy. Our growing customer base spans across a wide range of sectors including the likes of IBM, Aston Martin, Sony, Promega, PayPal and LogRhythm.