Al Fakher
Rida Malik is an experienced professional currently serving as the NPI Project Manager at Al Fakher since January 2022, where responsibilities include operational leadership and project management for new product launches across multiple markets. Prior roles include Innovation Planning Assistant Manager at Unilever, focusing on the execution of new consumer products in the Africa region, and Instrument and Control Engineer at Fatima Fertilizer Company Limited, overseeing mechanical maintenance operations. Rida also gained experience as a Supply Chain Intern at British American Tobacco and a Well Testing Intern at Schlumberger. Rida holds a Bachelor's degree in Electronics Engineering from Ghulam Ishaq Khan Institute of Engineering Sciences and Technology and completed GCE Advanced Level studies at Lahore Grammar School.
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Al Fakher
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Founded in the United Arab Emirates, Al Fakher has been passionate about shisha since 1999. Our molasses are made from the finest tobaccos and are infused with exquisite European flavor infusions to create a rich, unrivaled, full smoking experience for our shisha enthusiasts We are proud of our Middle Eastern heritage and our place in the growing shisha community around the globe. For us, smoking shisha is about taking the time to slow down and appreciate life. It is a time where cultures meet and when people from all walks of life come together. Pausing for thought and contemplation, taking the opportunity to reveal the deeper connections in life - links between problems and solutions, ties between friends and strangers, bridges between generations.