Al Hamra
Afsaneh Baher is an accomplished marketing and communications professional with over 15 years of experience across various sectors, including retail, healthcare, and hospitality. Currently serving as the Assistant Vice President of Marketing, Corporate Communications, & PR at Al Hamra since November 2019, Afsaneh oversees the company's marketing and communications division, managing corporate communications, public affairs, and strategic partnerships. Previously, Afsaneh spent eight years at Majid Al Futtaim as Manager of Corporate Communications, where guidance was provided to the leadership team, driving successful campaigns for multiple shopping malls and hotels across the GCC region and beyond. Afsaneh's career also includes a role as Senior Account Manager at Rawaj International FZ LLC, focusing on reputation management for clients in the luxury goods, food and beverage, aviation, and tourism industries.
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Al Hamra
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About Al Hamra: Al Hamra is the UAE’s leading real estate development and investment company based in Ras Al Khaimah. The group is focused on creating premier lifestyle developments, while investing in hospitality, retail, real estate and related services. The company unveiled its five-year roadmap, from 2023-2027, to drive sustained growth through strategic developments. This is aligned with the vision of Ras Al Khaimah’s leadership to establish the Emirate as one of the leading investment, business, residential and tourism destinations. Al Hamra has been instrumental in shaping the real estate landscape in the Emirate since its formation in 2003. Entities under the Al Hamra brand name include Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Manar Mall, Al Hamra Waterfront, the Sailing Club of Ras Al Khaimah, the multi-award-winning Al Hamra Village and Al Hamra Real Estate Development. Leading hospitality brands featured at Al Hamra are Steigenberger Residences, MAXX by Deutsche Hospitality, Waldorf Astoria Ras Al Khaimah, The Ritz-Carlton Ras Al Khaimah, Al Hamra Beach and Sofitel by Accor scheduled to open in 2023.