Al Masaood
Alaa Abou Adla, MBA, currently serves as a Product Support Specialist at Al Masaood Power since March 2024, focusing on driving growth and enhancing after-sales services for MTU A Rolls-Royce Solution and Volvo Penta. With extensive experience in sales and business development gained during a 13-year tenure at Würth Gulf FZE, which included roles as Senior Sales Consultant focused on Key Account Management and client relationship building, Alaa has consistently achieved sales growth by engineering tailored solutions and managing the full sales lifecycle. Previous experience includes roles in procurement and logistics at Galadari Electromechanical (L.L.C) and asset management at AL Marwan General Contracting Company. Alaa holds an MBA from MODUL University Dubai and a Diploma in Business Management and Marketing from a technical institute, underpinning a strong foundation in business management and strategic advancement.
Al Masaood
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Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction. From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one. With activities spanning most key economic sectors, the Al Masaood Group represents the collective business interests of the Al Masaood family.