Asmitha Dsouza

Al Mashhad multi-media platform, known for numerous programs in the private sector, is headed by the famous journalist Tony Khalife along with a group of investors. Al Mashhad provides an innovative experience that transcends the boundaries of platforms to present bold and varied content based on cutting-edge technologies by mixing television and digital broadcasting. Launched in January 2023, Al Mashhad brings change and development in the media, to engage younger generations and to benefit from the digital transformation in the region. Al Mashhad is led by an exceptional team of specialists in the field to create outstanding content that tackles the most important issues and topics for the Arab viewer in an innovative and unique manner. Al Mashhad, which seeks to meet the needs of audiences throughout the Middle East and North Africa region, presents its content in a digital and technologically advanced style that inspires and attracts viewers with a variety of programs, including the most important and latest political, economic and sports news through tasteful and fast news bulletins, in addition to a group of talk shows and satirical criticism of the Arab reality. Al Mashhad presents a comprehensive and unique vision designed specifically for the Arab viewer based on the presence of an exceptional distinguished team of correspondents and journalists from all over the world, in addition to the fact that Al Mashhad programs are based on the diversity of opinions and the richness of content through interaction with the Arab viewer on social media.