Maison Alaïa
Florian Boissy has extensive experience in global e-commerce and digital marketing, with a strong background in leading and implementing strategic initiatives for various prestigious fashion and music companies. Florian is skilled in defining and executing e-commerce strategies, managing budgets, and collaborating with cross-functional teams to drive growth and achieve key performance indicators. With a background in fashion management and marketing, Florian brings a wealth of expertise to the digital landscape.
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Maison Alaïa
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Since 1964, Alaïa is a legendary Parisian Couture Maison, which, beyond fashion, reveals the power of femininity and the timelessness of beauty in the spirit of its namesake creator. Open to inspiration from all cultures and artistic fields, the free and uncompromising mind of Azzedine Alaia still imbues the Maison’s invention in all things. At its heart, the ateliers perpetuate Alaïa's pioneering approach to the body as sculpture; crafting through fabric, cut, and silhouettes, limitless interpretations of a woman's beauty. Mythical creations that move from day to evening are sculpted in innovative materials and in its legendary knit. They reflect both allure and comfort, structure and fluidity, as an ode to a universal femininity.