Maison Alaïa
Yun-Hi Lee is a seasoned finance and strategy executive currently serving as Chief Financial Officer at Maison Alaïa since October 2023. Previously, Yun-Hi held strategic roles at Kering, including a project assignment for the APAC President, and at Gucci as Vice President for Strategy & Planning in North Asia, overseeing multiple teams and managing significant markets. With a strong background in finance, Yun-Hi has successfully led financial operations and strategic initiatives at Christian Dior Couture, where sales were tripled and profitability significantly improved. Earlier experiences include key positions at LVMH, Renault, and Sara Lee, showcasing expertise in financial planning, internal auditing, and operational efficiency. Yun-Hi holds a Master’s degree in Business & Finance from ESSEC Business School.
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Maison Alaïa
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Since 1964, Alaïa is a legendary Parisian Couture Maison, which, beyond fashion, reveals the power of femininity and the timelessness of beauty in the spirit of its namesake creator. Open to inspiration from all cultures and artistic fields, the free and uncompromising mind of Azzedine Alaia still imbues the Maison’s invention in all things. At its heart, the ateliers perpetuate Alaïa's pioneering approach to the body as sculpture; crafting through fabric, cut, and silhouettes, limitless interpretations of a woman's beauty. Mythical creations that move from day to evening are sculpted in innovative materials and in its legendary knit. They reflect both allure and comfort, structure and fluidity, as an ode to a universal femininity.