Regina Massaad

Regina Massaad has extensive experience in sales and event management, currently serving as Head of Verticals Sales and Senior Client Partner at Aleph Group, Inc. since January 2019. Prior to this role, Regina was a Senior Ad Sales Manager at Spotify and led digital industry initiatives as Senior Digital Industry Lead at DMS (Member of the Choueiri Group) from June 2015 to December 2018, where responsibilities included managing client relationships and developing comprehensive digital strategies. Earlier experience includes positions as Assistant Events Manager at Sky Management, where event planning and artist management were key responsibilities, and Operations and Events Manager at Alternite SARL, focusing on project and event optimization. Regina holds a Bachelor of Business Administration from USEK and a Baccalaureate in Sociology and Economics from College Saint Joseph.