Alex Lee
Sergio Pereira is the Chief Executive Officer at New Directions Aromatics since January 2024, and serves as an Advisory Board Member at Ebliss Global, Inc., and Principal at Pereira Advisory from April and March 2023, respectively. As an Independent Board Director on the Audit Committee at Alex Lee, Inc. since September 2019, Sergio has contributed to significant revenue growth through e-commerce innovations and strategic acquisitions. Previously, as President of Quill from October 2008 to March 2023, Sergio led initiatives that drove product innovation and brand repositioning. Additional roles include Chief Marketing Officer at Staples and Vice President Marketing at Conagra Foods and Barilla, where substantial contributions were made to brand growth and marketing strategies. Sergio holds an MBA from Northwestern University's Kellogg School of Management and a BS from Syracuse University.
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Alex Lee
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Alex Lee is a holding company whose primary operations are in food distribution and retailing. The company's four key subsidiaries are Merchants Distributors (MDI), Lowe's Food Stores, Consolidated Services and Institution Food House (IFH). MDI, which supplies over 600 retail food stores, is the largest wholesale grocery distributor in the Southeast. Lowe's Food Stores operates over 100 stores in the Carolinas, where IFH is the largest independently owned foodservice distributor.