Patrick J. Blake

Alice.com will be an open, online retail platform for gourmet coffee, focused primarily on linking artisan roasters to end consumers directly.Consumers currently lack a convenient way to shop for fresh gourmet coffee on the web, while artisan roasters are in the market for a fresh alternative to the large bricks-and-mortar retailing services.The Alice.com model will be unique both in terms of how goods are ordered/distributed and how specialty coffee can target, incentivize and personalize offers to consumers.