Alida
Alexandra Crossley is an accomplished professional with extensive experience in customer success and account management. Currently serving as Vice President Customer Success & General Manager EMEA at Alida since September 2020, Alexandra has held several senior roles, including Vice President, Customer Success (EMEA) and Senior Director, Strategic Accounts. Prior to Alida, experience included senior positions at Vision Critical from January 2013 to September 2020, where Alexandra was instrumental as Senior Director, Strategic Accounts and held various leadership positions in customer success and services. Additional experience includes roles at The Lounge Group and Crosbie Communications. Educational qualifications encompass a Bachelor’s degree in Italian from the University of Bristol and Master’s degrees in International Marketing Communications from both London Metropolitan University and ESCEM Poitiers.
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Alida
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Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.