Alida
Tahira Kassam is a Senior Project Coordinator at Alida, with a background in software development and tech since September 2023. Previously, Tahira served as a Project Manager at Sago from 2021 to 2023, progressing from a Project Coordinator role and managing multiple concurrent projects while consulting with clients on research goals and best practices. Prior experience includes working as a Marketing Research Analyst at News Media Canada from 2020 to 2021, where Tahira analyzed survey data to generate insights for marketing materials and stakeholder reports. Earlier career experiences involved research, consulting, and analytics roles, including consulting for IBM and Mindful Snacks Inc. Tahira holds a Master of Management from Schulich School of Business at York University and a Bachelor of Arts in Sociology with Honours from York University.
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Alida
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Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.