ALIVE® Fueled by Trellist Marketing & Technology
Cyndi German is a seasoned professional in business development and marketing, currently serving in leadership roles at Trellist Marketing and Technology since October 2021 and at Andy Lally ALIVE® since June 2023. Cyndi has extensive experience in managing projects, developing digital marketing strategies, and ensuring client satisfaction through tailored solutions. Previous roles include partner at Hyper Marketing and Design, where a boutique agency supported small to medium businesses, as well as positions at Core and More Technologies and Sublime Communications, focusing on social media marketing and digital advertising. Cyndi holds a background in psychology and English literature from Temple University and Southern Maine Community College.
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ALIVE® Fueled by Trellist Marketing & Technology
ALIVE is a marketing and technology company that serves automotive enthusiasts and the motorsports industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. The ALIVE product suite includes: Awesome Joe Auctions™ – A vehicle enthusiast marketplace, offering curated classifieds and auction, assisted by agents that facilitate the sales process by hand, and utilizing a set of features and processes that distinguishes this platform from typical approaches. Track Rabbit® – A marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Track Bookings™ – An online motorsports network of services for track day needs. You can find and book any participating track(s), instructor(s), vehicle(s) and more. We utilize a detailed filter and category system that allows bookers to find the providers that fit their needs. MotorCrush® – A free app that lets the modern car, truck, or bike enthusiast create their digital garage and connect in real time to others in the community.