Gerald Raffa

ALIVE is a marketing and technology company that serves automotive enthusiasts and the motorsports industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. The ALIVE product suite includes: Awesome Joe Auctions™ – A vehicle enthusiast marketplace, offering curated classifieds and auction, assisted by agents that facilitate the sales process by hand, and utilizing a set of features and processes that distinguishes this platform from typical approaches. Track Rabbit® – A marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Track Bookings™ – An online motorsports network of services for track day needs. You can find and book any participating track(s), instructor(s), vehicle(s) and more. We utilize a detailed filter and category system that allows bookers to find the providers that fit their needs. MotorCrush® – A free app that lets the modern car, truck, or bike enthusiast create their digital garage and connect in real time to others in the community.