Alkemy
Mario Varriale has a diverse work experience spanning multiple industries. Mario currently serves as the Managing Director of Digital Marketing at Alkemy enabling evolution. Prior to this, they worked at 24ORE Business School as a Lecturer. Mario'slongest tenure was at Havas Media Group Italy, where they held various roles including Product & Tech Director, Head of Product, and Client Service Director. Mario also had experience as an Investor in Mama's Music Store.it / Musicash.it, and as a Digital Media Manager at wind tre. Mario began their career at Wind, where they held positions such as Media Manager, Infostrada Online Advertising Manager, and Brand Management Infostrada. Mario also worked in marketing roles at Young & Rubicam. Additionally, Mario served as a Professor at the University of Salerno. Overall, Mario's work experience demonstrates expertise in digital marketing, media planning, product management, and lecturing.
Mario Varriale completed a post-university master's degree in Marketing & Communication at Università Ca' Foscari Venezia from 1997 to 1998. Mario also pursued a course in Advertising on new Media at SDA Bocconi in 2008. Before that, from 1992 to 1997, they obtained a degree with honors (110 e lode) in Communication from Università degli Studi di Salerno.
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Alkemy
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Alkemy SpA is an Italy-based company engaged in the digital marketing sector. The Company focuses on the development of digital transformation technologies, including design and implementation of solutions for the digitalization of business-to-business (B2B) and business-to-consumer (B2C) channels. Its offer comprises creation of digital and omnichannel strategies, data analytics and customer relationship management (CRM) tools, design of online stores, online content production, development of cross-channel campaigns, social media management, user experience (UX) design, execution of Websites and mobile applications, search engine optimization (SEO), retargeting, as well as integrated channel planning, among others.