Adam McElhinney

Adam McElhinney is currently the Head of Data at allbeauty, with previous experience as the Head of Data & Insights at REVOLUTION BEAUTY, where a comprehensive Data Strategy was developed and a Data Warehouse was implemented. Adam has also served as a Data & Analytics Consultant at Romcel Limited and as Head of Marketing Data & Operations at Omnipresent, demonstrating proficiency in Python, Snowflake, and Google Big Query. Leading the Beauty Division at The Hut Group, Adam oversaw three teams and contributed to projects involving A/B Testing, Time Series Forecasting, and Google Cloud. Adam holds a Bachelor of Arts in Human Geography and Management from the University of Liverpool and a Master of Business Administration from the University of Chester.