Allianz Direct
Martin Bull is an experienced CRM and marketing professional, currently serving as the CRM Manager at Allianz Direct since October 2023. Prior roles include Manager of CRM & Loyalty at McDonald's from June 2019 to September 2023, and Online Marketing Manager for eCRM & Customer Data at Jochen Schweizer mydays Group between July 2017 and May 2019. Martin Bull's earlier experience includes roles at Planet Sports GmbH and PC-WARE, where responsibilities encompassed social media, performance marketing, and international online marketing. Educational credentials consist of a Diplom in Wirtschaftswissenschaften from Hochschule Mittweida, completed in 2010.
Allianz Direct
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In 2019 we embarked on a journey, to build the ‘future of insurance’. At Allianz Direct, our mission is very simple: we want to become the most customer-oriented and efficient insurer on the market. At Allianz Direct we see ourselves as a technology company with an insurance license. With love for data and customer obsession at the core of our culture, we want to deliver an experience that really makes our customers say: “WOW, that was great!”