AllTrails
Mychal McCormick is a seasoned program manager currently leading trail data initiatives at AllTrails since November 2020, focusing on internal tool development to enhance a rapidly expanding database of curated trail and park content. McCormick's expertise extends to data integrity and operations, particularly in the US, Australia, New Zealand, and South Africa. Prior experience includes roles as a Field Marketing Specialist for SCARPA Climbing at Outdoor Agencies Pty Ltd and an International Sales Professional at Osprey Packs, where McCormick managed international sales partners in the LATAM region. Previous positions also include sales roles at Columbia Sportswear and REI, along with early experience in media development and music industry contributions. McCormick holds a BBA in Marketing and Italian from the University of San Diego and has furthered education at Florence University of the Arts.
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AllTrails
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AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails was recently named Apple's 2023 iPhone App of the Year, and has been downloaded by over 60 million people worldwide.