Allwyn UK
Sarah Icken is a seasoned communications professional with extensive experience in media relations and strategic communications. Currently serving as Senior Media Relations Manager at Allwyn UK since February 2024, Sarah previously held the same title at Camelot for over a decade, where responsibilities included promoting and protecting the reputation of Camelot and The National Lottery. Prior experience includes positions at PhonepayPlus (now PSA), where Sarah managed various project work and honed skills in copywriting, supplier management, and press office expertise. Additionally, experience encompasses a range of temporary roles early in Sarah's career, complemented by a BA in Journalism & Communications from Middlesex University.
Allwyn UK
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Allwyn UK is part of Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy. Over the next two years we are going to embark on a large-scale transformation journey, unparalleled in the existing market, and a once-in-a-lifetime opportunity for anyone both within and outside the betting and gaming industry. We can’t talk too much about our plans – you’ll have to speak to us to find out more – but we can promise a fast-paced, exciting environment, innovative projects like none you have worked on before, and the opportunity to transform a core pillar of the UK economy, while contributing to good causes that benefit society. Powering good. Will you join us?