Thainá Ribeiro

Thainá Ribeiro is a Senior Marketing Analyst at Alpargatas S.A. since January 2022, responsible for managing the DTC Marketing Calendar and overseeing brand integrity across various touchpoints. Thainá's experience includes planning and executing communication campaigns for over 500 franchise stores, collaborating with multiple stakeholders, and implementing Instagram strategies for franchises. Prior roles at Alpargatas include serving as Senior Trade Marketing Analyst for LATAM, where responsibilities included developing POS materials and managing trade marketing budgets. Thainá began a professional journey with an internship at Amazon as a Content Intern for Alexa International, focusing on editorial content planning and analysis. Earlier experience includes a marketing internship at Alpargatas and a role at ESPM Social involving institutional relations and consulting in communication and marketing. Thainá is currently pursuing a postgraduate degree in Digital Business and Marketing for Fashion and Beauty at ESPM Escuela Superior de Propaganda e Marketing, following a Bachelor's degree from the same institution.