Alpha Bank
Eftychia Maria Vasileiou is a seasoned UX professional with extensive experience in user experience design and research. Currently serving as a Senior UX Expert at Alpha Bank since September 2022, Eftychia previously held roles such as Senior UX Specialist and UX Specialist at Tigerspike from November 2015 to August 2022, and Digital User Experience Designer at Hellenic Bank Public Company Ltd for a brief period in 2015. Eftychia's earlier experience includes being a User Experience Designer at Piraeus Bank from October 2010 to June 2015, contributing significantly to end-to-end projects across various business units. Eftychia specializes in user research, user experience design, and collaboration with diverse business areas to deliver impactful design solutions. Eftychia holds an MSc in Ergonomics/Human Factors from Loughborough University and a BSc in Engineering Product Design from Birmingham City University.
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Alpha Bank
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Alpha Bank SA is a Greece-based company, which offers corporate and retail banking, financial services, investment banking and brokerage services, insurance services, real estate management and hotel services. It operates under the following business segments: Retail Banking, which offers deposit products, loan facilities, as well as debit and credit cards; Corporate Banking, which offers working capital facilities, corporate loans, and letters of guarantee, as well as leasing products and factoring services; Asset Management/Insurance, which consists of a range of asset management services as well as insurance products; Investment Banking/Treasury, which includes stock exchange, advisory and brokerage services related to capital markets, investment banking facilities, as well as activities of the Dealing Room in the interbank market; South-Eastern Europe, which consists of the Bank's branches and the Group's subsidiaries, which operate in South Eastern Europe, as well as Other.