Lars Kristian Stråtveit

Lars Kristian Stråtveit currently serves as the Head of Ecommerce at Alpinestars, beginning in July 2023. Previously, Lars held multiple roles at Telenor from January 2018 to June 2023, including VP Digital Sales & Marketing, where a significant increase in B2B digital adoption was achieved, raising the total customer base contribution from 3% to 80%. As VP Digital Marketing, Lars led efforts that resulted in a 56% compound annual growth rate in digital sales through the implementation of advanced marketing technology and strategies. Prior to Telenor, Lars worked at Nike from June 2012 to January 2018, culminating as Digital Business Director SNKRS, where triple-digit revenue growth was realized two consecutive years. Earlier experiences include positions as a digital buyer, product merchandiser, and co-founder of the clothing brand Konge Klær DA. Lars has a Bachelor of Science in Economics and Business Administration from the Norwegian School of Economics and studied Commerce at the University of Melbourne.