الرائــــــدة Alraedah
Katral-Nada H. has a diverse work experience in the field of design and experience. Katral-Nada is currently the Head of Design & Experience at Alraedah Finance, leading a team of designers and researchers to provide customer-centric products and services. Previously, they worked as an Advisor at Edfundo and the User & Customer Experience Consultant & Managing Director at The Experience Agency FZE. Katral-Nada also served as the Head of Product Experience & Innovation at YAP and a Senior Experience Designer at algbra. Prior to that, they were the User Experience Consultant & Managing Partner at In2 Consulting FZ LLC and the Regional Organizer at TEDxBaghdad. Katral-Nada has also worked as a Senior User Experience Consultant at Future Pipe Industries and a User Experience Designer and Web Strategist at non-linear creations inc. Their earliest work experience includes serving as the Digital Coordinator at the Canadian Society of Hospital Pharmacists.
Katral-Nada H. earned a Master of Business Administration (MBA) degree from Hult International Business School, graduating between 2012 and 2014. Prior to this, they completed the Canadian Securities Course (CSC) at the Canadian Securities Institute in 2004. Their undergraduate education was at the University of Ottawa, where they obtained a Bachelor of Commerce (Honors) degree in International Business and Management Information Systems, spanning from 2000 to 2004.
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الرائــــــدة Alraedah
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Alraedah Finance is the pioneer of bespoke solutions for small and medium sized enterprises (“SMEs”) seeking to achieve long-term, sustainable growth. Since its establishment in 2014, Alraedah has become the principal financing institution for SMEs in the Kingdom of Saudi Arabia. Our success is built on our simple and transparent process, our in-depth understanding of the local market, and our flexible financing programs. Alraedah Finance offers the most extensive coverage for Sharia’h compliant financing solutions within the Kingdom, with its headquarters located in Riyadh, a branch office in Eastern Province, and aggressive digital expansion plans. To maintain our market leading position, we have decided to focus on digital transformation to scale our organisation and do so efficiently and effectively.