الرائــــــدة Alraedah
Sadaf Sofi began their work experience as a Client Servicing Executive at Breathe Branding in 2006. Sadaf then worked as a Strategic Marketing Consultant for Blindspot Communication, Atheeb Social Development, and The Land Real Estate Development Co from 2008 to 2012. Following this, they held the position of Head of Marketing at Luxury Investments from 2013 to 2014. Sadaf then worked as the Marketing Manager at Paxxal Inc. from 2014 to 2015, where they managed various marketing activities. From 2016 to 2018, Sadaf served as a Senior Marketing Consultant & Co-Founder at neat., a business consulting firm focused on concept development and brand building. Most recently, they joined Enstoa in 2018 as an Organizational Change Management Manager, where they established relations with key stakeholders and developed communication plans. In 2022, Sadaf became the Head of Marketing at Alraedah.
Sadaf Sofi attended Westminster School from 2000 to 2002, where they studied Economics, Maths, English, and Critical Thinking at the A-levels level. Afterward, they enrolled at UCL from 2002 to 2005, where they pursued a Bachelor of Arts (B.A.) degree in Philosophy.
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الرائــــــدة Alraedah
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Alraedah Finance is the pioneer of bespoke solutions for small and medium sized enterprises (“SMEs”) seeking to achieve long-term, sustainable growth. Since its establishment in 2014, Alraedah has become the principal financing institution for SMEs in the Kingdom of Saudi Arabia. Our success is built on our simple and transparent process, our in-depth understanding of the local market, and our flexible financing programs. Alraedah Finance offers the most extensive coverage for Sharia’h compliant financing solutions within the Kingdom, with its headquarters located in Riyadh, a branch office in Eastern Province, and aggressive digital expansion plans. To maintain our market leading position, we have decided to focus on digital transformation to scale our organisation and do so efficiently and effectively.