Alsea
Alberto Torrado is the current Administration Counsel President at Alsea. Prior to this, they were the Marketing Director at Genomma Lab from January 2012 to August 2012. There, they launched several cosmetic products that significantly increased sales, among these products was the "GB system." This new product became one of the most profitable products for Genomma Lab International, and one of the top products for hair loss in the country. Alberto also implemented surveys for the developing of products, which helped increase reviews of products due to the new marketing campaigns. Before their time at Genomma Lab, Alberto worked as the Marketing Manager at Alsea from January 2011 to January 2012. While there, they led a team of 3 people in the implementation of a customer service call center in order to improve the customer experience of the casual dining department of Alsea. This initiative aided the organization in receiving better customer perception and customer service improved. Also the feedback from the call center helped improve service operations and product quality for the casual dinning restaurants. Alberto also improved product innovation process, developing dishes and cocktails in restaurants that significantly increased sales and restaurant attractiveness. Assembled a team of two marketing assistants and a specialized chef, which elaborated new products.
Alberto Torrado has a Bachelor Science and Business Administration from Fordham Gabelli School of Business with a concentration in marketing.
María del Socorro Guajardo - Human Resource Director, Rafael Contreras - Director, Administration & Finance, and Miguel Cavazza - Director, Supply Chain report to Alberto Torrado.
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Alsea
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Alsea SAB de CV is a Mexico-based company primarily engaged in the foodservice sector. Its main activities include the operation of such reputed franchises as the Domino's Pizza, Burger King, California Pizza Kitchen, Chili's Grill & Bar, Italianni's, Pei Wei Asian Diner and PF Chang's China Bistro fast-food restaurant chains, as well as the Starbucks Coffee coffeehouse chain. In addition, through Distribuidora e Importadora Alsea SA de CV, the Company provides logistics and food distribution services to its restaurants located in Mexico. The Company operates through a numerous subsidiaries, such as Cafe Sirena S de RL de CV, Operadora de Franquicias Alsea SA de CV, Operadora y Procesadora de Productos de Panificacion SA de CV, Gastrosur SA de CV and Especialistas en Restaurantes de Comida Estilo Asiatica SA de CV, among others. In May 2014, the Company acquired 100% stake in VIPs, the restaurant chain, which had belonged to Wal Mart de Mexico SAB de CV before.