Alshaya Group
Hisham Raja has extensive experience in demand planning, fulfilment, and business transformation, currently serving as BMM CTO Business Transformation - Head of Demand Planning & Fulfilment at Alshaya Group since February 2012. Hisham has held leadership positions such as Brand Head for Williams Sonoma and Senior Merchandiser for Williams Sonoma/Pottery Barn. Prior experiences include roles at Amazon.co.uk as Control Buyer/InStock Manager, Pizza Hut as Supply Chain Programme Manager, Sainsbury's Supermarkets Ltd as Merchandise Planner, and Woolworths Group PLC as Inventory Manager and Analyst. Hisham holds an MSc in Database Systems from the University of Westminster and a BSc (Hons) in Computer Science & Marketing from London Metropolitan University, complemented by A-Levels in English Language & Literature, Maths, Economics, and Business from Spelthorne College. Additionally, Hisham completed a leadership course at FranklinCovey Brasil in November 2024.
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.