Alshaya Group
Rob Silsbury is a seasoned marketing and eCommerce executive with extensive experience in driving digital transformations and profitable growth across leading retail brands. Currently serving as Vice President of Marketing & eCommerce at Alshaya Group since April 2021, Rob focuses on enhancing the company's strategic direction in the MENA region. Previous roles include Global Marketing & eCommerce Director at The Dune Group, where Rob integrated marketing and eCommerce teams, and SVP of Digital & Ecommerce at Ralph Lauren, responsible for the entire EMEA digital business. Additional experience spans positions at Tiffany & Co., Glasses Direct, Boden, and SAGA Group Ltd., where Rob consistently drove customer acquisition and improved operational efficiencies, showcasing a strong history of successful outcomes in digital marketing and eCommerce strategy.
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.