altavia.hrg
Friday O'Flaherty's work experience begins in 2000 as an Elf at Three Foot Six Limited. From there, they worked as a Brand Co-ordinator at New Zealand Post from 1999 to 2000. Friday then moved to Brandhouse WTS as a Project Manager from 2001 to 2002. In 2004, O'Flaherty became an Account Director at Hot Tin Roof and held the position until 2006 when they became an Account Director at WRC (DDB Group) until 2008. From 2008 to 2020, they served as the Head of Running Worldwide at Running with Scissors, where they co-founded the company. O'Flaherty then worked at Osaka Labs as a Managing Partner from 2020 to 2020 and as a Business Advisor from 2021 to 2022. In 2020, they also held the position of Brand Strategist & Copywriter at Unmarked Limited. Finally, O'Flaherty is currently employed at HRG (UK) Ltd as the Strategy & Growth Director, where they lead the strategy and insights team and focuses on brand strategy transformation and building a high-performing team. In a previous role at HRG, they worked as a Digital Transformation Consultant.
Friday O'Flaherty attended Sacred Heart College from 1987 to 1991, where they did not pursue any specific degree or field of study. Following that, they enrolled at Massey University in 1992, graduating in 1993 with a Bachelor of Aviation. Their area of focus during their time at Massey University was Aviation/Airway Management and Operations.
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altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.